Lead generation is a model when you only pay for an action which is done. It helps to achieve the quantitative based on the cost of the bid / call / buy / target actions parameters. This model is a very convenient for clients, but for an effective usage you need a well-honed internal ecosystem: fine functional call center or store, providing a high conversion to the desired effect. This model of pay-per-action is not for all customers. You can always contact us and we will give you recommendation on this tool.